Media coverage of medical advances is essential these days, as most of the general public obtains their health information through them. Therefore, crystal-clear responses to media questions are pivotal in order to convey the right message, striking a balance between what is “new” and what is “important,” so that the media can carefully assess the real significance of the medical information they receive. We will draft distinct and reasoned messages in line with our client’s objectives, to ensure they resonate among the audience.